What are color variants?
Color variants — or color changes or color corrections — are when an image (or part of an image) is manipulated to be a different color. There are many times where color changes are needed to create the visual effect that will make your clients happy, match your brand’s aesthetic, or make customers buy your product.
How to do color variants
The Match Color command in Photoshop can help you change colors in just one or in multiple images. This only works in RGB mode.
With Color Range mode, you select a color or color range from your original image. This mode can also help retouch subject’s faces, as it automatically detects and selects faces.
The Color Picker and Eyedropper are other Photoshop tools that you can use. In the end, it all depends on why you’re performing color correction post-processing techniques.
When to use color variants
- You want to change only the color of the product in the photo, keeping everything else exactly the same — so customers can more easily compare color options
- Shooting a natural photo doesn’t accurately capture the real-life color of the product
- Introducing a new product to an existing product line and you can’t do a new shoot for it
- You only have one or a few color samples for the photoshoot and don’t have time or money for a new shoot for when you get those images
- When you have a long list of SKUs to shoot, it’s more efficient to take a photo of one color variation for each
When not to use color variants
- You sell one-of-a-kind, unique or handmade items that are not easily replicated
- When you don’t actually have the product available in all of the colors you want to represent visually
Typically, it is best to use a combination of ghost mannequin and live models. The ghost mannequin provides consistency for your main product thumbnails and images on websites or in catalogs, but live models add a human and relatability factor. It also puts the products into context for consumers.
Color change image editing at Clipping Path India
At Clipping Path India, we’ve learned a lot about color variants and color correction. We’ve had the chance to edit more than 8.5 million photos, and this has allowed us to continue to improve our technique.
When we want to show all of the color variants available for your product, we use one image of the product and one image of each of the colors. This allows us to make sure the product looks exactly the same across all variants, with the exception being only the color.
In some cases, this helps you get an edited image that looks more like the product in real life than a naturally shot frame. Customers want to see images that represent realistic expectations, so the closer you can get to the in-person look of a product the better.
Businesses thrive when you give your customers a great shopping experience. And we know how important it is to deliver natural-looking photos that create that experience — all at a fair price.