Staying on top of the technological ladder can be dicey for online graphic designers. They have to constantly create blueprints that balance text and images. A client may want both and the designer wants to pull out one or the other. The client then doubts the ability of the designer. Here are some tips designed for professional editors to cope with tricky situations that arise when text and images need to be handled delicately.
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The online graphics industry is as competitive as any other sector. Hence, all professional designers compete for regular business. It is easy to say, they should be creative and be able to visualize a client’s brief in a jiffy. When the going gets tough, only the tough are able to get going. This niche sector is increasingly becoming tougher. And the predominant rule is ‘survival of the fittest’. Fortunately wise editors prefer to focus on using the text and images in a well balanced manner. It involves understanding which colors, fonts, graphic designs, and charts will make the optimum layout. When clients need presentations for marketing they turn to professionals to create the magic. As an experienced visualizer, the editor will opt for a simple format that he can apply for artwork of clients from any sector.
The human brain tends to visualize rather than read. Hence text heavy layouts are skipped often. To keep the reader focused, the text should be written in maximum 8 easy bullet points. Any accompanying images should be cropped to size to fit the textual content. A client may insist on some ‘extra text’. In such a case use fonts that are clear and smaller to balance the images. It is also best to explain to the client about the aesthetic aspect to make a favorable experience. Using text in images with the help of Photoshop is also tricky. The right font always helps in bringing clarity to the message the client wishes to convey to potential readers. Fancy fonts usually are difficult to understand. They are best used for animation for media and artistic clients who prefer to have ‘out-of-the-box’ creative artwork. Creating an impactful title is essential. But do not make it so huge that it overshadows rest of the graphics and body text. A large font is suffice-adding bold and italics and underlining it can be disastrous. Many designers in the beginning of their career make this mistake. Experienced ones know that at times ‘less is more’ and stick to this rule to create harmony in the blueprint.
The use of colors is very critical to the graphic design. Images have certain colors. The same tones can be used to bring out the beauty of the images. Adding florescent colors is advisable only if something needs highlighting. For example a certain sentence can be stressed with a bright color or with the tone used in the image. If there is need to crop or re-size the image the client should be informed. Using only the most important images is essential. A montage where many images are piled can be confusing. For the best packaging and results, a single image or maximum two images can do the trick.
Designers need to continuously upgrade their skills through online and offline resources. The internet is a prime source for clients to get good artwork. It’s not about money each time. An understanding client chooses an expensive artist for good quality and timely delivery. Such artists always get positive testimonials.