Amazon is one of the largest, most powerful online stores in the world, with hundreds of millions of products being sold across the globe. To ensure your Amazon store succeeds and competes effectively with other sellers, it’s critical to adhere to Amazon’s product image requirements.
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The following four tips provides Amazon sellers with guidelines for optimizing how images are displayed on each product page, enabling online shoppers to make their purchase decisions quickly and easily.
Tip #1 Assigning Image Priority on the Product Page
Amazon enables merchants to display seven to nine product image per product page. We encourage you to take advantage of showing as many angles of the product as possible, which can contribute to more sales conversions.
Once you’ve got your high-quality product photos ready to go, next you’ll need to prioritize and assign how each image appears on the page.
The parent SKU MAIN image:
This is the main product image that will appear in Amazon product search results and on your product page.
The child SKU MAIN image:
If you offer your products in a variety of colors, shoppers will want to see an image of that product in each color. Amazon also requires you supply what are categorized as child images, which may appear in pop-up windows, showing that particular product in each color.
Additional, Alternate Images:
Again, providing additional images can add spark and variety to your product page by displaying different sides, details, fabric, and cut. You may also want to show the product in use, or in the case of clothing or shoes, displaying the product on a model.
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Tip #2 Follow Amazon’s Technical Image Guidelines
When preparing to set up new product pages or update existing listings, make sure to meet the following criteria so your pages are live and selling from the get go:
- Accepted image formats are JPEG, PNG, GIF or TIFF.
- Color format - RGB or CMYK.
- Preferred dimensions should be at least 1000 pixels or larger in either width or height. The recommended size is 2560px width. For apparel, a minimum of 1001 pixels (either width or height, whichever is the longest) is required, and all other products needing to be at least 500 pixels.
- Product identifier must be included in file names (Amazon ASIN, JAN, EAN, 13-digit ISBN or UPC). This should be followed by a period and a proper file extension like 0237425673485.tif or B000123456.jpg. It is important to note that if a seller includes dashes, spaces or other characters in the filename then the photo will not be accepted.
- The photo needs to be free from text, borders, logos, mannequins and watermarks.
- The product featured in the photo should fill 85% of the frame with a pure white background.
Tip #3 Meeting Amazon’s Standards for High-Quality Images
Amazon’s become a worldwide ecommerce conglomerate by setting high standards for its Amazon sellers. One key criteria is the use quality of product images displayed, especially for the MAIN and CHILD SKU images.
These standards are:
- Professional photograph or cover art of an item on display. illustrations or drawings of items are not allowed.
- Gratuitous or confusing objects added to photos should be excluded.
- In focus, sharp, high-resolution, well-lit photos of products that reflect the correct color of the product.
- For Music, Books and Video/DVD categories, product images need to fill 100% of the frame. Cellophane and promotional stickers are not allowed.
- All other products should fill 85% plus of the frame.
- Background must be purely white (RGB 255,255,255)
- Additional inset images, graphics or text are not allowed.
- Those images containing pornographic or offensive message are not allowed.
Here are some examples of “before” and “after” product listing images:
Tip #4 Offer-level Images
If you’re selling used or refurbished products, an “Offer Level” or Listing Photo is also allowed on your product pages. This photograph shows on Amazon’s Offer listing page, which helps customers differentiate your offer. To add your image, access your Amazon Common Template. Map the field termed as “Main Offer Image” and “Offer Images.”
By following these four tips for optimizing product images for your online store’s Amazon listings, you should be well on your way to ecommerce success.